Harley Davidson Summer 2010 Campaign

Harley Davidson has teamed up with Victoria Secret’s model Marisa Miller for a third time. After promoting the HD V-Rod Muscle and featuring in the Harley Davidson ‘Salutes the Military’ campaign, the supermodel is now promoting the Nightster series.

Interestingly, Marisa does ride herself and comes from a family of motorcyclists. The fact that she performed the burnout in the shoot herself adds to the cool factor. Harley needs to appeal to new demographics, and although this ad will not necessarily attract new segments, it will undoubtably generate plenty of interest and more importantly stays clear of the ‘bad boy’ image. For some more pictures and video of Marisa on her Harley go to her blog.

[Source: Harley Davidson]