September 8, 2010 Leave a comment
Motorcycle OEMs are always on the lookout for new motorcycle segments. Ducati has traditionally always operated in the sports and supersports segments but is looking to expand into new areas as we’ve seen with the Multistrada. News has emerged they are in the testing phase for a power cruiser.
September 5, 2010 Leave a comment
Ducati, always a design-led company, has teamed up with the Istituto Europeo di Design (IED) of Turin to collaborate on a thesis project with the Transportation Design students.
The company will benefit from such collaboration with fresh thinking from the students and the students gain valuable work experience within a realistic design brief.
The actual brief reads as follows:
Identify the recognizable signs of the future Ducati, using them to design a Ducati motorbike able to live with the current Monster, but not to replace it
